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About
Celebrating 50 years
With plenty of equity in their existing brand, the essence of the identity needed to remain the same. Our approach was to make small changes, ensuring the brand remained recognisable, surrounding it with more modern typography and graphic elements.
Al + Tec got an update too, taking them from crude 2d characters into the world of 3d (courtesy of RUKUS Studio). We worked hard to ensure we maintained their iconic looks while giving them a more contemporary feel. They even got a new TV spot and social videos to relaunch them into the world.
Services
- Visual Identity
- Brand Strategy
- Art Direction
- Campaign
