Bigsound 2024

2024 is all about discovery. Discovering new talent, new partnerships and new experiences, but not always the ones you expect. There's a certain chaos and serendipity in discovery that we wanted to embody in this loud and frenetic brand. Led by a new set of characters by Annie Walter, the brand aimed to forge a new path and new aesthetic from previous years while maintaining that certain element of weird that has defined the brand since 2017.