Bluey's World

As a Brisbane-based studio, Bluey feels impossible to escape. Step outside our office in New Farm and you’ll walk past places that inspired scenes from the show. Our kids watch it (and we happily do too), and it’s become part of the cultural heartbeat of the city. So when the opportunity came to help bring Bluey’s World to life, it felt personal.

We worked with Content Lion to capture the pure joy, imagination, and unfiltered energy that defines Bluey. Rather than directing or staging scenes, we approached the shoot with the same mindset as the show—by seeing the world from a child’s perspective. That meant literally getting down to their level: crawling, crouching, and shooting at kid-height to reflect the way they experience space, scale, and play. We interviewed children to hear, in their own words, what they loved most about Bluey’s World, and their unscripted answers became some of the most memorable moments of the campaign. The result was footage that felt real, joyful, and true to the spirit of the show. Capturing not just what Bluey’s World looks like, but how it feels.