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    Brisbane Festival

    After a few years of restrictions, it was time for Brisbane Festival to explode. With confidence. With colour. With a contemporary arts aesthetic that allowed the brand to shift and re-shape through an endless variety of moods and executions. We enjoyed this. A lot.

    Brand DesignWebsite
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    About

    2022 Festival Brand

    Brisbane Festival thrives on a tension between highly creative contemporary art and mainstream family engagement. Mixing high and low art, with something for everyone but never one size fits all. Visually representing a broad festival offering for many different audiences was challenging. There is no one hero graphic and tagline that will speak to everyone, so the solution lay in something more fluid. We developed a highly adaptable design system centred around an extensive colour palette (over 70 colours in total) that captures every mood of this amazing and broad festival.

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    Services

    • Website
    • Design System
    • Campaign
    • Animation

    Team

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    Pages from the brand styleguide, including colour palette and typography
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    Posters for the Brisbane Festival brand, using different colours and image masks.
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    Bright, colourful poster designed for the Brisbane Festival brandBright, colourful poster designed for the Brisbane Festival brand
    Examples of show posters designed as part of the Brisbane Festival rebrandExamples of show posters designed as part of the Brisbane Festival rebrand
    Poster design showcasing the branded image masksPoster design showcasing the branded image masks
    Two landscape posters for the Brisbane Festival brandTwo landscape posters for the Brisbane Festival brand
    Colourful, bright program cover designColourful, bright program cover design
    Internal spread design showcasing custom image shapes and colour paletteInternal spread design showcasing custom image shapes and colour palette
    Bright poster featuring asymmetrical designBright poster featuring asymmetrical design
    Bright, colourful banners featuring typographic and illustrative designsBright, colourful banners featuring typographic and illustrative designs
    Bright pink tote bag with a colourful illustrationBright pink tote bag with a colourful illustration
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