Christmas in Brisbane

As part of our collaboration with Brisbane Economic Development Agency (BEDA), we created the Christmas in Brisbane campaign to draw people into The City and celebrate the festive season. Aligning with our broader work for the Brisbane brand, we infused the campaign with energy, vibrancy, and a sense of fun. We designed a suite of playful characters that blend classic Christmas elements—think Santa hats and candy canes—with unmistakable summer vibes, like singlets, beach umbrellas, and board shorts. The characters are full of life—dancing, moving, and creating dynamic compositions that transport viewers into a Summer Christmas dreamland. It's a campaign that reimagines Christmas through Brisbane’s unique lens: warm, sun-soaked, and full of festive cheer.