HSI Donesafe

HSI Donesafe is a configurable safety platform looking to break away from the standard, conservative category messaging. We responded with a bold, distinctive brand, anchored in tongue-in-cheek humour, a flexible character system, and a vibrant colour palette designed to stand out against a sea of blues and greys.

About

If it's not Done Safe, it's Dumb Safe.

The Health and Safety market is saturated with a cold sameness: blue and grey colour palettes, a cyber aesthetic, and stock photos. To stand out from the competition we focused on the real, human impact of their business by using humanity and humour. Instead of relying on representations of the technology, which can often be inaccessible at first glance, we embraced wildly exaggerated depictions of health and safety scenarios. We created a modular set of custom illustrations, paired with playful, tongue-in-cheek copy to highlight just how effortless their software is for everyone.

While bold, it is down to earth and accessible. The Health and Safety Software for everyone.