Commerce Vision has some serious smarts. The company was launching a new B2B solution that uses artificial intelligence to automate order processing like never before. Our challenge? To cut through the clutter of a crowded eCommerce marketplace, and demonstrate that the product was leaps and bounds above its peers. Our solution was Lucy – an animated character who’s fast, efficient and reliable. Designed to give this tech solution a human face, Lucy makes AI approachable and outlines the benefits of the software simply and clearly.