About
This evolution marks the first major iteration since Open Season’s master rebrand last year, building on a foundation that’s already established and recognisable. Key brand elements have been intentionally retained, including the core colour palette, custom typeface, and the now-iconic flower graphics. Retaining these components was key to ensure the identity felt familiar while allowing room for progression.
The visual direction draws inspiration from the intersection of sporting culture and fashion photography, bringing a heightened sense of energy and movement to the identity. This influence pushes things into a more motion-led space, turning the energy up a notch across the board. LAt the centre of it all is the thermal blur treatment. It injects movement and intensity into the visuals, giving the identity a sporty edge while still keeping things clean, minimal, and under control.
Services
- Motion Graphics
- Graphic Design
- Brand Design
- Website
Asset library
A suite of assets was developed using the thermal blur treatment, creating a consistent visual thread across the system. The approach blends both static and motion pieces, allowing for flexibility depending on the application while still feeling cohesive.
Across the suite, elements of sporting movement are layered with the signature floral graphics, bringing together energy and softness in a way that feels distinctly Open Season.
