Queensland Ballet

Queensland Ballet’s identity had historically been driven by individual season campaigns, with limited emphasis on a cohesive master brand. As the organisation expanded beyond artistic programming into the Academy and Community streams, the brand required restructuring to better reflect the full scope of the business.

We developed a master brand architecture that allowed Artistic, Academy and Community to sit within a unified system. A new logo framework was introduced to create distinct yet connected identities for each stream, designed to work independently while operating clearly as a family. A comprehensive layout system then unified communications across the organisation, from major productions to small community initiatives.