About
SJ Higgins came to us with a legacy brand—bold, recognisable, and trusted across the industry. But time had caught up with it. The identity felt dated, and no longer reflected the calibre of work they delivered.
Rather than reinvent, we evolved—retaining the integrity of the original logo while refining its form, sharpening its edges, and giving it space to breathe. From there, the entire brand system was reimagined around the concept of the building block. Simple. Strong. Full of potential. Just like every project Higgins takes on.
The website also needed to come along for the ride. Having gone untouched for years, it no longer reflected the scale or sophistication of the business. We rethought it from the ground up—creating a platform designed to showcase their work, while bringing their project ethos Plan. Drive. Deliver. to the forefront. Clean layouts, bold typography, and purposeful movement put the spotlight on the projects, while the refined brand system ensures every interaction feels considered, confident, and distinctly SJ Higgins.
Services
- Brand Strategy
- Brand Design
- Website
- Motion Graphics
