Suncorp Group has a network of brands and over 9 million customers. Their communications cover a broad range of interests including investment, advocacy, corporate governance and company culture. With this in mind, our challenge was to make information easy to find, access and digest for each different stakeholder audience. We worked with Suncorp Group to develop a content strategy and website that achieves a simple and intuitive user experience.
Suncorp Group has a distinct visual identity composed of strong, simple brand elements. Using these elements, we developed their brand into a flexible design system that leverages universal design principles. By translating Suncorp Group’s design language (typography, iconography, colours and imagery) into a collection of configurable components (including buttons, cards, text, statistics and media), we were able to empower the client with the building blocks they needed to create new, engaging branded content.
Combining the content strategy with the design system, we provided Suncorp Group with a robust web publishing platform that is responsive, performant and accessible for all users. The platform is both flexible – suiting a wide range of content requirements and configurations – and simple to use, which makes the creation of content easy and efficient. Underpinned by the design system, this content can also be created by the client themselves without compromising an intuitive or accessible user experience.
A 2019 update provides Suncorp Group with more flexibility regarding type, colour, style, scale and layout. The homepage design was evolved to feature full-width imagery, enabling the organisation to highlight genuine, customer-focused photography that reflects their regional commitment.
The Year in Review
Using the publishing platform, we were able to design, build and publish Suncorp Group's 2019 Annual Report online. This was created with existing brand components and new elements, including quote styles and dynamic animated embellishments. Developed in addition to the printed version, the online Year in Review presents report content in a digestible way, and can be simply searched and referenced by members of the general public.