An electric red logo and striking new branding heralded the start of an exciting era for the venue. Inspired by the vintage neon signs of classic music venues, our intention was to reflect The Tivoli’s spirit and attitude, as well as its historic relevance to Brisbane music scene. With geometric linework (that spells out “Tiv”), a vibrant red arrow device nods to The Tivoli’s art deco interior and is used across a variety of digital and physical applications.
Our primary objectives were to improve the user experience and simplify the journey to ticket sales. Browsing events, accessing gig info and purchasing tickets were all interactions that were made easier with a streamlined, mobile-first design. The addition of a list view gives users a handy snapshot of what’s on, providing quick links to info and ticket pages.
It was also important for the redesign to represent the character of The Tivoli, and break away from a traditional templated approach to venue websites. A bold black-and-white design, floating scroll, irregular image alignment and static overlays all work to create a sense of energy without complicating the user journey or impeding content.