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  • #

    The Tivoli

    Saved from the brink of closure in 2016, The Tivoli has played home to some of Australia’s greatest live music performances. Building on our 2017 identity we brought even more energy, passion and texture to this already iconic brand.

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    The Tivoli 2024
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    About

    Tivoli 2024 Rebrand

    Since our partnership began in 2016, the team behind The Tivoli have grown to extraordinary heights, continuing to progress within the struggling music industry. Our work on the Princess Theatre, Open Season, and Roster Agency demonstrated how rich layering and a modular layout approach can create a dynamic, adaptable brand for venues and festivals. By comparison, the original Tivoli brand felt somewhat static. To elevate it, we brought the same energy and intricate layering from the Princess Theatre brand to The Tivoli, incorporating variable typography, an extended color palette, and a collage-based approach to imagery. We refined the website to focus more strongly on the venue's brand identity rather than solely on events, and we aligned the design language of The Tivoli, Princess Theatre, and Open Season websites to provide a unified user experience.

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