What's Golden answers the call for a niche venue that caters to adventurous audiences and up-and-coming talent. Our intention was to encapsulate this distinct, underground feel and create a stir while maintaining a connection to the broader Tivoli brand.
Influenced by mysticism and the building's old-world charm, we developed a palette, blackletter logotype and series of illustrations. Contrasting black and gold is used across all applications, creating a strong sense of recognition while complementing the wider visual identity.
We created a suite of illustrations that nod to the venue's spirit of hospitality and discovery, as well as its former life as a bakery. These illustrations will become a key part of What’s Golden’s interior design, occupying walls and signage throughout the space.